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BriefFor 10 years, Ericsson has left the communication landscape on the Telecom networks industry segment, leaving a huge amount of space to Chinese competitor Huawei.

Stratégy : The agency which accompany the swedish brand on the European market is asked to work on a european plan in order to reposition Ericsson as a Telecom network leader and the inventor of 5G Technology.

Results : A 3 months campaign in leading european media – A new brand positionning strategy « Get Ready for 5G » putting 5G technology at the center of Ericsson’s brand core values and promise.

Supported by a leading media campaign (press and programmatic display)